How To Register Wechat Account With Email

WeChat Official Accounts are drawing a lot of interest these days, as WeChat has risen to dominate the Chinese social media infinite (Chinese users spend ⅓ of their smartphone fourth dimension on WeChat).

We will address the post-obit questions:

What is WeChat Official Account Click here
How do users find your WeChat Official Account Click here
What are the unlike types of WeChat Official Accounts Click here
Creating a WeChat Official Business relationship with an overseas business license Click here
Creating a WeChat Official Account with a Chinese business license Click here
Stride-by-step guide for WeChat Official Account Cosmos (Chinese license but) Click here
WeChat Official Account verification Click here

What are WeChat Official Accounts?

WeChat Official Accounts are the WeChat equivalent of a Facebook page: they are an interface a make tin use to:

Get together followers
Send them button notifications
Redirect them to a website/e-commerce

Most WeChat Official Accounts appear in the "Chat" section of WeChat. This is the section of WeChat which is nearly similar to WhatsApp / Messenger. Upon sending notifications, WeChat Official Accounts are brought to the elevation (we'll see nuances nigh this topic in the section regarding different types of accounts)

Users tin then open the account to admission a chat interface where they can either click on push button notifications or access information through the bottom card interface

How do users notice WeChat Official Accounts?

In that location are several ways WeChat users can observe and follow WeChat official accounts.

Finding an account from the WeChat social timeline (also called WeChat Moments)

The near common way of acquiring new followers on WeChat is through WeChat Moments (the WeChat equivalent of the Facebook timeline). Upon clicking on your commodity, users tin can admission your business relationship folio past clicking the name of your account at the top of the commodity.

2. Scanning a QR code

Dissimilar in Western countries, QR codes are a very popular way to access content. WeChat users can scan QR lawmaking which is included in web pages or articles within WeChat (by long-pressing the QR code) or offline by using WeChat's embedded QR lawmaking scanner.

QR codes are perfect for whatsoever offline use: they can be added within your stores, on your products, during your events. They are too platonic for online conversion, for example at the lesser of an article written well-nigh your make past a Key Opinion Leader (KOL)

3. Search

WeChat contains a search tool for Official Accounts. Still, this tool is not very "fuzzy" (you take to write the name of the business relationship adequately accurately) and is not actually used for discovery. It is most useful if users are already familiar with your brand and trying to find it on WeChat by typing its name.

4. Shared name carte du jour

Yous can share the name card of a WeChat Official Business relationship in order for a friend to follow it. The name card can exist shared direct with a specific friend, or to a group. It can't, even so, exist shared on your timeline.

five. Offline payments

After a user completes a payment with WeChat Payment offline, it is possible to invite them to follow your WeChat Official Business relationship

6. Advertising

WeChat ads include a feature enabling to have a "One click follow" button enabling users to follow a WeChat Official Account. This is a powerful way to get initial traction through Cost Per Click advert

What are the unlike types of WeChat Official Accounts?

In that location be several types of WeChat Official Accounts:

WeChat Subscription accounts (订阅号): can send up to one push message per day to their followers and are grouped together in a defended folder actualization alongside your friends in the "chat" department of WeChat. Subscription accounts can be created either with a Chinese ID (in which case their features would exist limited, especially access to the WeChat API) or with a local Chinese business organisation license.
WeChat Service accounts (服务号): announced as friends in the "conversation" section of WeChat. They are extremely visible and have additional features compared to subscription account (in detail WeChat login, WeChat payment and geo-localization). However, they can only postal service iv messages per month.

Enterprise accounts (企业号): are meant for internal direction of companies. They require both the account and the follower to approve each-other. Their content can't be shared with unauthorized users. They are perfect for a company wanting to spread an internal newsletter.
WeChat mini-programs (微信小程序): is a new blazon of accounts launched in January 2017 past Tencent. They are mostly used for offline applications when user are only meant to use the APP once. They can't ship push notifications. As of March 2017, WeChat mini-programs seem to struggle to get significant traction.

Equally Enterprise Accounts are generally used for internal direction, and WeChat mini-programs are struggling to discover relevant use-cases, most companies will usually gravitate around either Subscription or Service account.

In-depth comparison of WeChat Subscription and Service accounts

Service accounts generally take more than advanced API functions than Subscription accounts:

To put it simply, the only real reward of WeChat Subscription account is their power to post articles on a more frequent (daily) basis.

The general rule of thumb to pick a WeChat Official Business relationship is, therefore, the post-obit:

If the content is the core of your product offering (you lot are a media, newspaper, magazine, etc.) then Subscription account is the right choice for you
In about other cases (especially due east-commerce cases), Service account is the correct choice equally it offers more than visibility and features. The fact that the Service account appears as a friend is also particularly useful when sending gild notifications and using the account for customer service purposes

Creating a WeChat Official Account

Creating a WeChat Official Account with an overseas visitor:

In gild to abide by the local regulations in terms of media content, WeChat makes it difficult for foreign companies to create WeChat Official Accounts.

There are two main options for foreign companies wanting to have an business relationship on WeChat.

Option one: using your own oversea business license (go through a special application process). Tencent has a case-by-case application process for companies wanting to create a WeChat Official Account. It'due south a longer application procedure (about 2-four weeks) and costs a $99 verification fee. It however has the smashing advantage of enabling you to create an account entirely controller past your oversea construction. This process removes the risk of temporarily relying on a tertiary party structure which has control over your followers (achieve out via info@walkthechat.com to learn more than)

WalktheChat can assist yous go through this process for a $1,000 USD fee for business relationship cosmos and verification on the first year, and a $500 USD of re-verification fee for subsequent years.

To request WalktheChat services to create the account on your behalf, please contact us via this link.

Pros

Your company owns the account legally
The account looks more authentic to consumers since the company's legal name will be displayed on the information page
Such account enables overseas companies to run WeChat Advertising

Cons

Higher annual verification fee charged by Tencent $99 (instead of 300RMB for Chinese visitor)
Takes 2-4 weeks to gear up up
Tin can't transfer the account to another legal entity
Tin simply receive cross-border payments
Minimum top-up fee for advertising is 50,000 RMB and goes through a special application process

Contact info@walkthechat.com for the latest regulation

Option ii: use a third-party Chinese license to create the account . In this case, your business relationship will have your name, description and logo, just volition however exist linked to the legal entity which created the business relationship. This is a skilful mode to become started fast. If things get well and you decide to later create a company in China (which will then be able to create a new account), you'll be able to transfer your followers to your new account.

Pros

Fast to create (seven business days)
Your account can be transferred to other Communist china entities
Lower minimum elevation-up fee for ads (two,000 RMB)

Cons

Ownership of such account belongs to the 3rd-party Chinese company
If the industry of Chinese business license is different from your business, it may raise questions from your consumers
Such an account will not be able to run WeChat ad (you can promote via other methods.)
Can only receive mainland Mainland china RMB payments

See beneath for a step-by-step Official Account cosmos guide.

Creating a WeChat Official Account with a local Chinese company:

Most of WeChat Official Accounts are created using a local Chinese Business License (on the WeChat Official Account website: https://mp.weixin.qq.com)

The main requirements to create such an account are:

Business license of a company in China (营业执照)
Access to the banking concern account of this visitor (the verification fee has to be paid by this company, or a minor amount is sent to the company as a "verification code")
The Chinese ID (身份证) of a mainland Red china denizen with a WeChat Payment account linked to his/her bank card

This cosmos process usually takes around one to 2 weeks and the just toll (if y'all handle it on your ain) is a 300 RMB verification fee (about $fifty USD)

Run into below for a step-by-step Official Business relationship creation guide.

Step-past-pace guide for WeChat Official Account Creation

What do I need?

Email: Utilize for registration
Chinese concern license 营业执照 ( a scanned color copy, or a photocopy with business seals)
Organization document 组织机构代码证
Visitor's Chinese landline phone number (may receive a verification call from Tencent)
A Chinese account operator (with a WeChat account that enabled WeChat payment)
Chinese staff'southward Chinese ID number
Chinese staff's cell telephone number
Name of the WeChat account ( The proper noun cannot contain space or symbol. It can only be English letters, Chinese charters, or numbers. Some sensitive words may have a brake. For instance, state name, popular make name. The proper noun must be unique.)
Short account description
Profile picture show
The Chinese bank account, bank name, and bank address. The bank account proper noun must friction match the name on the Chinese concern license. You should be able to check the bank statement of this bank because Tencent volition send a eolith with half-dozen digit verification code to this business relationship.
Type of business relationship (Service account or Subscription account)

WeChat Official Account Creation

Step one.

Become to https://mp.weixin.qq.com/ and click on register

Stride 2.

Choose the type of Official Account that you lot want to create. The full general rule is, if the content is the core of your business, cull Subscription, otherwise, choose a service business relationship. Run across the section above for more than particular.

Step 3.

Enter email data and click on 注册 button to register an account.

Step 4.

Check your e-mail (including the spam mailbox) to search for a verification electronic mail. Click on the link to verify your email address.

Stride 5.

After y'all click on the link, you lot will be taken to a page to choose the types of the business relationship.

Stride 6.

A warning mentions that in one case you choose the types of the Official Account, you lot cannot change afterwards. (If you lot choose a subscription account, it'due south possible to upgrade the account to a service account. Only if you cull a service account, y'all cannot change the business relationship type of subscription account.)

Stride 7.

Choose the blazon of organization.

Step 8.

Enter the company information

Step 9.

Yous will have two options to verify your bank account.

Option one:

You will need to make a transfer (ordinarily with less than 1RMB) from your company's depository financial institution to Tencent. With this option, y'all don't accept to verify your Official Business relationship.

Option two:

Tencent will brand a transfer to your banking company business relationship, and you will need to cheque in your bank account to find a verification number in the notation of the transaction. In this case, you will need to verify your Official Business relationship within 30 days in order to keep your official business relationship.

Step 10.

Enter the information of the account operator.

Step 11.

Confirm company name

Pace 12.

Enter the Account proper name information.

Tencent has a lot of restrictions on that name you tin can utilize. The Official Account's name must too exist unique.

Step 13.

Click on the ostend push button.

Step 14.

Depending on what you choose in Footstep 9, yous will either demand to ship a specific amount to Tencent to verify your depository financial institution account (option 1), or you tin continue with the Official Account verification steps.

Adept task for creating your Official Business relationship!

WeChat Official Business relationship Verification

A verified account looks more than professional. Some of the advanced features are only available after the business relationship has been verified (such as WeChat Payment, WeChat geo-location).

Hither is how you can verify your Official Account

Stride ane.

Get to WeChat admin backend, become to business relationship setting (公众号设置) on the left side card. Click on the blue button next to WeChat verification (微信认证).

Click on the dark-green push button to starting time the verification procedure.

Step 2.

Verify either through text bulletin or the Account operator's Chinese ID.

Step 3.

Click on agree with WeChat terms of utilize.

Pace 4.

Make full out the form.

Footstep 5.

Enter the name of your Official Account

Stride 6.

Enter the Fapiao information.

Step 7.

Brand the payment for 300 RMB verification fee with your WeChat payment business relationship.

Step 8.

Skilful job for making to this step!

Tencent volition pass your application to a third political party verification company. They will call the account operator to verify the information within 1-5 business organisation days. Make sure the account operator knows the full legal proper name of the company, the company's registered address and other information related to the Official Account.

That'south it! Subsequently the verification call, congratulations, your Official Account volition be verified. Now y'all tin commencement posting articles on your account.

Conclusion

WeChat Official Accounts are an essential part of the marketing strategy of any strategy wanting to enter China. They're used anywhere from product packaging to online campaigns. Although the creation process is more circuitous for oversea companies, it is yet possible and a must-do in order to engage with Chinese customers in a meaningful and efficient way.

Need your own WeChat Official Business relationship?